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Este articulo fue publicado en original por Aaron Wall en inglés en Seobook, una plataforma de SEO de nivél mundial: www.seobook.com/forget-seo el 8 de diciembre 2011.

Google admite que “resultados orgánicos” son rellenos para introducir anuncios engañosos a los consumidores

Algunos resultados de la nueva búsqueda de Google parecen  bastante alarmantes  respecto a que cada simple link es un anuncio pagado o conecta a otra página de Google tapada de anuncios.

Tengo un inmenso monitor, siendo imposible para mí hacer click en “cualquier lugar” sobre algunos resultados de búsqueda sin pasar por la “cabina de peaje” de Google o hacer click a otra página de Google tapada de anuncios.

Algunas personas le han dado a Google el beneficio de la duda “bien, esto es solamente una búsqueda vertical” y “esto es solamente para el consumidor”, pero vemos que en muchos casos daña a los consumidores al limitar su elección:

Charlie Leocha, el director de Consumer Travel Alliance (Alianza de viaje del consumidor), dice que Google Flight Search (Búsqueda de Vuelos de Google) “esta limitando el conocimiento de los consumidores”.  Explica “esta es una situación donde  Google es confiable como “un instrumento de búsqueda” que atraviesa la red completa, pero que solamente esta yendo a un pequeño grupo selecto de aerolíneas e incluyéndolas en Búsqueda de Vuelos”.

¿Qué es lo esencial?

De acuerdo a Leoche, “Google y las aerolíneas tienen una acuerdo especial entre ellos, y los consumidores están siendo perjudicados.

Aquellos que  prefirieron y dieron a Google el beneficio de la duda, ahora están siendo burlados, y la industria en su totalidad  se ha empobrecido por su poco criterio y falta de administración.
Tan absurdo como es el comportamiento mencionado, ahora se empeora.  Cuando Google adquirió el Doble Click, Larry Page  quiso mantener Performics (una compañía SEO/SEM).  Sin embargo, como habría sido una violación flagrante de la ley para él administrar una compañía SEO, ahora decidieron que nadie debe administrar una compañía SEO… diciéndoles a los consumidores que simplemente se olviden acerca de SEO, incluso cuando ellos busquen específicamente información acerca de SEO!

Google recientemente colocó anuncios de Adwords con el siguiente texto para  los consumidores que busquen en Google la obtención de información de SEO:

OLVIDÉNSE de SEO.  Para ser visibles en Google hoy día, intente Adwords

Ustedes conocen el eslogan de Google “puede ser que los mejores anuncios sean justamente respuestas”.  Y algunas veces son instrucciones equivocadas o estafas que literalmente matan a la gente.

Usted  no puede estar seguro 100% cuál es cuál hasta mucho DESPUÉS que haga click.  Y por entonces la caja registradora de Google ya ha sonado y está lista para engañar a la persona siguiente.

Los comentarios se han cerrado, puesto que esto es una conversación que NECESITA SER DIVULGADA. Si usted tiene un blog sobre SEO,  usted tiene el deber frente a sus lectores y su industria de cubrir este tema.  Si este asunto no logra una amplia cobertura, entonces su carrera muy pronto puede terminar y usted también se lo merecerá

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